![]() Yet revenues can be gained through market expansion (Quick MBA, 2010). Rivalry is automatically increased when the firms are competing with the same customers. Thus firms in this category prioritize on gaining a competitive advantage by using one of the ways that could be the change in prices, to focus of differentiating the product and bring about its improvements, to make use of creative channels of distribution and also to exploit the relationship with suppliers. In the food industry, competition is relatively high. Jaradat (2013) exclaimed that a competitive strategy with effective competitors will give the company a competitive edge over other companies. The research holds great importance especially in the developing countries that could generate employment and rise in the income levels as well as rise in export quality through usage of optimum resources and taking maximum advantage. Porter (1979) had developed this business model. With these newer opportunities arise with the help of which better business strategies may be developed. ![]() This study will tell about Porter’s competitive model which affects the food industry by focusing on five areas which are listed below. According to the “Journal of Asian Scientific Research” in 2015, competition is how successfully a firm will compete with other firms in the industry at both national and international levels.
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